CLIENT: ALASKA AIRLINES

ART DIRECTOR: AIMEE BRODBECK

With their 2016 Virgin merger behind them, Alaska was ready to re-introduce itself as a contender to take on the legacy carriers that had been dominating the market for years. It’s differentiating factor? That with Alaska, fliers don’t have to choose between a cheap red-eye with seats that don’t recline, or a comfortable onboard experience you need a mortgage to pay down. With relatable metaphors and wry humor, we showed fliers that it’s time to get more.