CLIENT: CHLOE WINE COLLECTION

ART DIRECTION: JEN MILLER

A relatively new brand for The Wine Group, Chloe Wine Collection enjoyed tremendous success at launch and wanted to keep the momentum going. The brand had the look and the style, but it lacked the substance. We took their tagline, “Classic Beauty Bottled,” and examined what it meant for the modern woman. We realized classic is so much more than a black dress and red sole; it’s about the story. It’s not just the what - it’s the who, the why, and the where to next. Our two minute short film, "Projection," premiered at the 2018 Tribeca Film Festival before over 400 films.