Caroline Johnson // copywriter
copywriter
the work
the woman
Caroline Johnson // copywriter
copywriter
the work
the woman
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NATIVE: UNBELIEVABLY EFFECTIVE


EVERYONE HAS A STORY TO SMELL


CLIENT: NATIVE

ART DIRECTOR: KATE DEGEN

CLIO AWARD WINNER (BRONZE)

As a resident of Los Angeles for many years, I’m well accustomed to both the desire to use natural products in my daily routine, and my body fluid output on any given dog walk in late August. Effectiveness and sustainability rarely go hand in hand —- so when it does, you’d be forgiven a moment of skepticism.

All DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION
DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION