Caroline Johnson // copywriter
copywriter
the work
the woman
Caroline Johnson // copywriter
copywriter
the work
the woman
Screen Shot 2020-06-03 at 1.22.36 PM.png

OLLY


EAT LIFE UP


CLIENT: OLLY

ART DIRECTION: SHIVA MAJIDI

Pitching is a fickle mistress and, unfortunately, some of my favorite work never saw the light of day. Here’s one such example. We lost the pitch, but I’ll never regret writing lines about farts for this adorable gummy vitamin brand.

carlsberg-billboard-hed-2015.jpg
Olly_boards_0001_Sleep 2.jpg
Olly_boards_0012_Woman Multi .jpg
Olly_boards_0003_Stress 2.jpg
Olly_boards_0004_Beauty.jpg
All DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION
DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION