Caroline Johnson // copywriter
copywriter
the work
the woman
Caroline Johnson // copywriter
copywriter
the work
the woman
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DIABLO DEATHS


DIABLO DEATHS


CLIENT: DIABLO

ART DIRECTOR: MATT DEMILNER

CLIO AWARD WINNER (GOLD)

After ten years, Diablo was finally releasing a new title. As the bloodiest installment in the franchise yet, there was one inevitability every gamer could count on — a brutal, gory demise. But instead of shying away from their missteps, we called on players to post them for all to see and let our own angel of death, noted blood enthusiast Megan Fox, shower them in well-deserved glory. For our efforts, we dragged home gold at Clio that year.

All DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION
DIABLO DEATHS ALASKA AIRLINES: THE CARE COALITION NATIVE: EVERYONE HAS A STORY TO SMELL TACO BELL: BRIDGING THE CHICKEN DIVIDE CHLOE WINE COLLECTION: WHAT DEFINES US DIABLO 4 THE WEEKEND FRANZIA: TO MY FRANZ NATIVE: UNBELIEVABLY EFFECTIVE TACO BELL: CHICKEN IDENTITY CRISIS ALASKA AIRLINES: FLY SMART. LAND HAPPY. CUPCAKE VINEYARDS: CHOOSE JOY SLING TV OLLY CUPCAKE VINEYARDS: OUR JOYFULOSOPHY CHLOE WINE COLLECTION: PROJECTION